In a move that has sent shockwaves through the consumer electronics industry, Sony Corporation has officially announced a strategic retreat from the hardware-first philosophy that defined it for over half a century. By signing a memorandum of understanding (MOU) to form a joint venture where Chinese giant TCL Electronics holds a 51% majority stake, Sony […]

Hasn't said why, but low share in a slow-growing market suggests it can't be bothered Sony wants to stop making televisions.

Sony has officially announced that it will enter a strategic partnership with Chinese TV manufacturer TCL in the home entertainment space

TCL will own 51 percent of the high-end TVs

The new joint venture is expected to begin operations in April 2027, but BRAVIA branding will live on under the new partnership between Sony and TCL

Sony hands TV business to TCL

Sony plans to spin off its TV hardware business to a new joint venture controlled by Chinese electronics giant TCL, the two said Tuesday, a significant retreat for the Japanese giant whose Bravia line has long occupied the premium end of the television market

Update: Sony provides more details on the the huge deal that includes everything from product development to customer service

Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies announced in a joint press release

Sony dan TCL menandatangani memorandum persetujuan untuk membentuk syarikat baharu yang akan mengeluarkan produk hiburan rumah

The best TV brands like Samsung, LG, TCL, and more debuted stunning new TVs at CES 2026, and there's more variety than we expected.

Essentially, Dolby is taking advantage of all of the capabilities of todays TVs, harnessing the improvements to display quality and processing power that companies have developed in the decade since Dolby Vision first arrived. What TVs will support Dolby Vision 2? Lifestyle photo of the TCL X11L SQD-Mini LED Series TCL The biggest Dolby Vision 2 news at CES was the first three TV makers that have pledged support for the new standard

The long-standing hierarchy in the TV market -- Sony, Samsung and LG at the top, TCL and Hisense fighting it out in the midrange -- is eroding as the budget brands close the performance gap and increasingly lead on technology innovation, The Verge writes

These models are clearly aimed at buyers who want OLEDs deep blacks and wide viewing angles without jumping to LGs most expensive designs, making them likely to be among the most popular TVs LG releases this year. TCL X11L SQD-Mini LED TV TCL used CES 2026 to make a strong case for Mini LEDs continued relevance with the X11L SQD-Mini LED TV, its new flagship model aimed squarely at large-screen home theater setups

You can also expect the ability to adjust TV settings using your voice. These Gemini features are coming to Google TV-powered TCL models first, then other devices in the following months

Pada acara CES 2026 yang sedang berlangsung di Las Vegas, pihak Dolby mengumumkan Hisense, TCL dan Philips akan menjadi pengeluar televisyen terawal menawarkan sokongan untuk format HDR terbaru Dolby Vision 2

The RayNeo Air 4 Pro AR glasses, which were unveiled in China last year, have now made their global debut at CES 2026. The TCL-backed brand showcased the Air 4 Pro and an eSIM version of the RayNeo X3 Pro at the event

Amazon announced the Ember Artline TV at CES 2026 this week, a $899 model that can display one of 2,000 works of art for free and includes an Alexa AI tool to recommend pieces suited to your room. Hisense unveiled its CanvasTV late last year, TCL has the NXTvision model, and LG has announced the Gallery TV for later this year

Smart glasses have been one of the top categories at CES 2026, and Mashable's Tech Editor tried the yet-to-be-released TCL RayNeo Air 4 Pro AR glasses.

Just yesterday, TCL announced its latest NxtPaper smartphone the NxtPaper 70 Pro at CES 2026

New televisions from Amazon, Hisense, TCL, and others are designed to display fine art and look like a painting when theyre switched off

TCL says its bringing Xbox Game Pass to its flagship Google TV-powered televisions later this year.

Today at CES, Google has announced a few improvements coming to Gemini for Google TV. These features will arrive on "select TCL devices" first, and other Google TV devices "over the coming months"

TCL introduced the next entry in its flagship line of televisions during CES

5. Shop drops from Xreal, TCL, and more.

You can also expect the ability to adjust TV settings using your voice. These Gemini features are coming to Google TV-powered TCL models first, then other devices in the following months

These models are clearly aimed at buyers who want OLEDs deep blacks and wide viewing angles without jumping to LGs most expensive designs, making them likely to be among the most popular TVs LG releases this year. TCL X11L SQD-Mini LED TV TCL used CES 2026 to make a strong case for Mini LEDs continued relevance with the X11L SQD-Mini LED TV, its new flagship model aimed squarely at large-screen home theater setups

TCL has unveiled the NxtPaper 70 Pro at CES 2026

TCL announced the X11L SQD-Mini LED TV at CES 2026, starting at $6,999.99

Eye-friendly, matte, and loaded with features TCL's NXTPAPER 70 Pro is a different kind of Android phone.

TCL launched the X11L SQD mini-LED, its flagship TV for 2026, at CES, along with a new RGB mini-LED TV and a budget mini-LED TV series

Instead of trying to make everyone look like a professional photographer, Mosseri says that more raw and unflattering images will be how creators can prove they are real not AI. Or you could leave Instagram ? Mat Smith The other big stories (and deals) this morning Netflix releases finale trailer for Stranger Things How to watch Samsungs First Look CES 2026 presentation Meta buys startup known for its AI task automation agents TCL introduces its own take on a color Kindle Scribe CES 2026: What to expect First up, Samsung

Today TCL has officially unveiled the Note A1 NxtPaper, a digital note taking device that's aiming to compete against the ReMarkable Paper Pro and even the Kindle Scribe

TCL launches a different approach for digital note-taking.

TCL is launching the Note A1 NXTPAPER, an e-note tablet via Kickstarter and will be available in late February 2026.

Hot on the tail of Amazon's Kindle Scribe Colorosoft , TCL is introducing its own take on a distraction-free note-taking and reading device

TCL's Note A1 NXTPAPER tablet promises a paper-like display and stylus smarts.