Apple has sharply raised prices across its Mac, iPad, HomePod, and Apple TV lineups as surging AI-driven demand creates a global memory and storage shortage. Increases range from $30 for the HomePod mini to $1,300 for the M3 Ultra Mac Studio, with Apple CEO Tim Cook saying efforts to shield customers from higher costs had become "unsustainable." The Verge reports: On Thursday, the company adjusted the price of its new MacBook Neo, which will now start at $699 instead of $599, while the base MacBook Air will jump to $1,299 from $1,099, as reported earlier by Bloomberg

Apple is rumored to skip M6 Pro and M6 Max Apple Silicon chips in favor of new, AI-first M7 chips, according to a new report. A MacBook Pro with M6 could debut this year

Apple has increased the price of the MacBook Neo from $599 to $699, a move that is as disappointing as it was inevitable amid ongoing global RAM and storage price and availability tensions

The Apple Store is back online after being taken down briefly, and its return has brought with it some significant price increases across some of Apple's most popular products, including the MacBook Neo

Seperti yang telah dikatakan oleh Tim Cook beberapa minggu lalu, Apple tidak lagi dapat menanggung kos memori dan storan yang semakin meningkat. Oleh itu tidak mengejutkan hari ini harga jualan MacBook Pro, MacBook Air, MacBook Neo, Mac Studio, iMac, iPad, iPad Mini, iPad Air, iPad Pro, HomePod dan Apple TV telah dinaikkan

Tim Cook said last week that Apple would hike prices due to surging memory and storage costs.

Apple has made the unprecedented decision to hike the prices of all its current computers and tablets with some entry-level model prices up as much as $500.

The iPad Pro now starts at $1,199 instead of $999. MacBook Neo , MacBook Air , MacBook Pro , iMac , Mac Studio , and Vision Pro also cost more

We know price hikes are inbound for all major Apple products, but MacBooks could potentially come off worst.

We've tested almost 20 MacBooks and Windows PCs since January

GeekBook M16 combines MacBook-inspired design, Intel Core Ultra 9 performance, a large battery, and budget pricing under $800.

B&H's flash Deal Zone drops a blowout 15-inch MacBook Air configuration to a record-low $949, with free 2-day shipping

Displays for the iPhone Fold and touchscreen MacBook Pro will come from Samsung, while LG will make screens for the Apple Watch Series 12, says a repeat rumor

Apple has warned about MacBook prices rising, making these Prime Day deals even more worthwhile to consider.

HPs OmniBook Ultra 14 is one of the best alternatives to the MacBook Air you can buy right now, and its more affordable than many of its Windows competitors.

The M3 MacBook Air from 2024 is now just $799 at Amazon.

We've tested dozens of laptops to find the best for every budget. As of mid-2026, the Apple MacBook Air and Asus Zenbook A14 are our top picks.

B&H's bonus coupon drives the price of Apple's 1TB MacBook Pro with an M5 chip down to $1,529

A good deal on a MacBook now could be the smartest move you make this year if you're in need of a laptop upgrade.

An enterprising young man aims to catch up with the collective wealth of Elon Musk, and his first money spinner is a portable NFT minting gadget.

Dell's $699 XPS 13 laptop ($599 for students) has the MacBook Neo in its sights, and it's now available sporting one of Intel's new entry-level Wildcat Lake CPUs.

Amazon has quietly issued steeper M5 MacBook Air price drops on high-end configurations with 24GB of RAM and 1TB of storage thanks to an early Prime Day coupon

More evidence keeps piling up that Apple intends to finally release a touchscreen MacBook in the near future.

Get a grade A refurbished 2020 MacBook Pro with a 1TB SSD for just $429.97 during Deal Days

'Imagine if 'Macs don't game' is the best you've got, lol. I'd fire my marketing team': AMD's going after the MacBook Neo in a very confusing manner.

Two exclusive MacBook Air deals are in effect on M4 13-inch and 15-inch models, dropping prices to as low as $899 while supplies last

As is often the case, Apple has leaked its own hardware. Here are the signs that the folding iPhone and MacBook Pro with touchscreen are coming, and where they are

AMD is reminding folks not to buy a MacBook, even if it's as good of a deal as the Neo, if you primarily want to game on it

An employee disappearing with a MacBook, a man convicted of tracking a woman with an AirTag , and a woman who used an AirTag to track her husband in ICE custody, all in this week's Apple Crime Blotter

Mashable's tech editor put the colorful MacBook Neo through a series of stress tests

A leaker with a strong Apple rumor track record says a touchscreen MacBook is "100% confirmed

Apple is "100%" launching a MacBook with a touchscreen, according to a leaker.

Save $300 on Apple's 2026 14-inch MacBook Pro with an upgrade to the M5 Pro 18C CPU/20C GPU chip and boost to 48GB RAM

Di WWDC awal minggu ini, Apple memperlihatkan beberapa kemas kini untuk macOS 27 Golden Gate. Selain Liquid Glass lebih baik pada Mac, ciri menatal ke bawah dalam Safari untuk melakukan segar semula dilihat sebagai persediaan untuk MacBook dengan skrin sesentuh

Apple has been rumored to launch its first touchscreen MacBook later this year, and we now have yet another indication that it is indeed happening

A new leak says Apple's first-ever Mac with a touchscreen display is now "100% confirmed," days after a report that it was already in production testing and months from an expected release date. A MacBook Pro with a touchscreen OLED display is in the cards

After Intel's explanation of how it's ensuring Wildcat Lake is more affordable, I'm now more excited to see these rivals for the MacBook Neo.

Touch is better in Sidecar for macOS 27 and iPadOS 27 Sidecar is a feature of macOS that lets you extend your Mac's display onto an iPad's screen. For road warriors with a MacBook Pro , it was an invaluable way to get a multi-screen desktop while on the go

As part of our trip to Taipei for Computex 2026 coverage, Acer arranged a Q&A session with a number of the companys executives. And perhaps it should not have been a surprise, but the MacBook Neo was brought up pretty frequently

Want to try Siri AI, Spatial Reframing, and more on your iPhone or MacBook right now? How to download the iOS 27 beta and all the rest.

macOS 27 Golden Gate will bring updates to Liquid Glass, Apple Intelligence, and the new Siri AI to these MacBooks and Mac devices.

The compatibility list includes every Apple Silicon Mac currently supported by Apple. Owners of recent MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro models can upgrade to the latest version of macOS

B&H is celebrating WWDC with steeper discounts on MacBook Pros, and a variety of 14-inch and 16-inch models are in stock and up to $300 off

Google has set new browser performance records for Chrome following a year of improvements, with the latest results made using an M5 MacBook Pro

The MacBook Pro M5 Max is the most powerful laptop Apple has ever made

What's good for the Neo is also good for the XPS and Surface? Price-wise, that may be true but what about future-proofing?

A new research report has Apple's first MacBook Pro with OLED shipping weeks or months sooner than other, more reliable leakers have been claiming for months, if not years

At Computex, Dell and Acer both introduced systems starting with 8GB of RAM to compete with the MacBook Neo, following a rush to 16GB systems in the last two years to bolster local AI.

Apabila Apple melancarkan model komputer riba Apple MacBook Neo, industri perkomputeran telah terkejut melihat bahawa Apple akhirnya melancarkan komputer riba mampu-milik yang mampu bersaing sebagai sebuah peranti permulaan untuk mereka yang baru mahu berjinak dengan ekosistem Apple, apabila mereka kelak akan menaiktaraf kepada model-model seperti MacBook Air atau MacBook Pro

According to supply chain analyst Ming-Chi Kuo, Apple has reportedly doubled 2026 MacBook Neo production from 5 million to 10 million units after stronger-than-expected demand for its $599 budget laptop

The best 15-inch MacBook Air deal has returned as Prime Day 2026 nears, delivering a $200 price drop on Apple's newest model equipped with an M5 chip

Microsoft unveiled the Surface Laptop Ultra, a MacBook Pro competitor powered by the Nvidia RTX Spark

Apple’s MacBook Neo has shown that ARM-powered laptops don’t have to cost a premium

A memory shortage that isn't expected to ease before the end of 2027 will drive global PC shipments down 11.3% in 2026, even as Apple's MacBook Neo puts new pressure on PC rivals

Frore has worked with Intel to feature its AirJet solid-state cooling chip inside its much-hyped Wildcat Lake reference laptop. These laptops will need to stay slim, quiet, and affordable if they want to compete with the MacBook Neo, and the AirJet should help Intel fight Apple on at least two of those fronts.

It's Microsoft's least-weird attempt at a high-end mobile workstation.

Apple has released macOS Tahoe 26.5.1, fixing a bug that could cause some M5 Macs using content-filtering network extensions to shut down unexpectedly. MacBook Air with M5 chip The maintenance update targets a problem affecting software commonly used in managed environments

Dell has introduced a redesigned $699 XPS 13 aimed squarely at Apple's budget MacBook Neo, offering a premium aluminum design, touch display, backlit keyboard, Wi-Fi 7, 512GB of base storage, and various other configuration options

Dell has regeared the XPS 13 as an entry-level productivity laptop specifically geared against Apple's MacBook Neo for students.

Dell XPS 13 (2026) dilancarkan hari ini dengan model paling asas ditawarkan sebagai pesaing kepada MacBook Neo

B&H is blowing out remaining 15-inch MacBook Air M4 inventory at $969 with free expedited shipping, delivering the lowest online price exclusively for AppleInsider readers

Microsoft's Surface Laptop Ultra is basically a MacBook Pro clone (that's powered by NVIDIA's RTX Spark).

Dell, Microsoft, and others are unveiling new laptops to compete directly with the Neo, but not all are learning the right lessons from Apple.

Dell's XPS 13 is going after Apple's MacBook Neo with a $699 starting price, some higher specs, and Intel's new Wildcat Lake processors.

It starts at just $599 for students or $699 for everyone else.

Dell has announced the XPS 13, a new budget laptop meant to compete with the MacBook Neo

What's the best MacBook to buy in 2026? Mashable's senior shopping reporter rounds up three best options for budget shoppers, video editors, and more.

We tested the best budget laptops for students, gaming, and everyday productivity. Compare the Apple MacBook Neo and Acer Aspire 16 AI.

The best MacBook alternatives for 2026 include the Asus Zenbook A14, the Dell XPS 14, and the Acer Aspire 16 AI.

Steeper discounts have resulted in the lowest prices ever on numerous M5 Pro and M5 Max 14-inch MacBook Pro configurations, with every model on sale

Image credit: Samsung Samsung's new lineup includes the 40-inch ViewFinity S8 S85TH, the 32-inch Odyssey OLED G8, and the 27-inch Odyssey OLED G8. The company built the displays for productivity and gaming, while adding features that fit naturally into MacBook, Mac mini , and Mac Studio setups

Acer announced a new budget laptop called the Swift Air 14, a MacBook Neo alternative that starts at $699 in four colors.

Amid ongoing MacBook Neo shortages, Apple has reportedly tasked suppliers with doubling its original order to 10 million units in an attempt to satiate demand

I'm one of those people who enjoys working on planes and in public spaces in general

Qualcomm melancarkan cip Snapdragon C dengan ia adalah pesaing kepada cip Apple A18 pro dan Intel Core Series 3

MSI has released new monitors The company targets Mac users seeking premium external displays without paying $1,599 for Apple's Studio Display. MSI's Pro Max lineup includes $149.99 IPS displays and a $709.99 white QD-OLED model optimized for MacBook workflows and creative setups

Snapdragon-powered Windows laptops usually start at $500 to $600, but this chip lowers the bar in a big way.

The first Snapdragon C-powered laptop, the Aspire Go 15, delivers 512GB of storage and 8GB of RAM, plus a good collection of ports for a still-undisclosed entry-tier price point.