Apple's stock "fell just shy of 10% on Friday," reports Yahoo Finance, "after CEO Tim Cook warned about the impact of the global memory shortage on the company's business." During Apple's third quarter earnings call, Cook said the company paid significantly more for memory in the quarter and expects that to further increase in the current period

During his last call with investors before stepping down, Apple CEO Tim Cook laid out that the upcoming September quarter (Q3) will have huge customer demand that the supply chain won't be able to meet

Morgan Stanley has pared its Apple price target from $364 to $360 after slowing Services growth and higher memory costs weakened its earnings outlook, despite strong demand for the company's products. John Ternus and Tim Cook The investment bank kept its Overweight rating on Apple, but analyst Erik Woodring said two of the three factors that usually support the stock are under pressure

Apple will pay even more for memory in the September quarter than it did in the June quarter, CEO Tim Cook told analysts on the company's earnings call.

Here are five key things investors need to know to start the trading day.

Those costs will be offset by offering increased daily usage limits for higher iCloud+ tiers, but that may only be the start of Apple's AI monetization plan. Apple CEO Tim Cook responded to an analyst question during the Q3 earnings call regarding AI compute costs with information that was shared previously

Apple's outgoing CEO Tim Cook reiterate faith in his successor John Ternus during the company's Q3 2026 earnings call on Thursday.

Ahead of the launch of Siri AI, Apple's outgoing CEO Tim Cook said the company will charge for artificial intelligence through iCloud.

Apple didn't warn of some catastrophic fall in demand or lack of RAM that might impact revenue streams. No, instead Apple CEO Tim Cook shared that demand was so incredibly high that the supply chain wouldn't be able to keep up

Apple's Mac sales rose by more than 25% in the last quarter, compared to the same time period in 2025, solely on the back of the MacBook Neo that incoming CEO John Ternus championed. MacBook Neo: The Mac laptop for most people Shortly before John Ternus was announced as Apple's next CEO, it was noticeable that he was the one championing the MacBook Neo instead of Tim Cook

Outgoing Apple CEO Tim Cook has presented his final earnings call, the quarterly financial phone meeting the company has with analysts, and just as at WWDC, he made a relatively quiet farewell

Apple has reached 1.5 billion paid subscriptions across its platform, adding another milestone to an Apple Services business that generated record June-quarter revenue of more than $30 billion. Apple apps CEO Tim Cook disclosed the milestone during Apple's fiscal third-quarter earnings report

Apple has reported its third-quarter financials for 2026, posting revenue of $109.4 billion, in what is the last full quarter under the control of current CEO Tim Cook

Apple is backing relief efforts in both Japan and Europe, with donations announced by CEO Tim Cook

Apple just hit a $5 trillion market cap for the first time, but CEO Tim Cook still has plenty of concerns to address on his final earnings call at the helm.

Apple is presenting John Ternus as the steady continuation of Tim Cook 's leadership, with the incoming CEO praising the company's momentum while declining to reveal how he intends to reshape it

Apple will report its third-quarter financial results on July 30. Here's what happened in the quarter, and what analysts believe will be the highlights of Tim Cook's last earnings report as CEO

tech companies by opening a trade investigation that could lead to new tariffs. Apple CEO Tim Cook and President Donald Trump Trump announced the investigation in a social media post after the European Commission fined Google 890 million euros on July 23 for violating the Digital Markets Act

"General Motors has been pulling a Tim Cook and boosting its software and subscription business," reports Business Insider

According to the Wall Street Journal (paywalled), Apple agreed to use Intel's U.S. chipmaking plants after White House officials pressured Tim Cook during tariff-relief talks last summer

India has made iPhone manufacturing more attractive by eliminating import duties on key smartphone components, lowering costs for companies assembling devices in the country. Tim Cook in a previous visit to India image credit: Apple India on July 9 removed import duties of 5% to 7.5% on several components used to manufacture smartphones and other electronics

The iPod, Tim Cook and Lego Smart Play all picked up wins in T3's special 30th anniversary awards

Apple's incoming CEO John Ternus has joined Tim Cook and Eddy Cue at the invitation-only Sun Valley retreat where deals worth billions can be agreed on a handshake

App Store and iCloud users in India should soon be able to subscribe using credit or debit cards again, as Apple tries to smooth the way to launching Apple Pay. Dierdre O'Brien and Tim Cook open Apple BKC, the first Apple Store in India (Source: Apple) Starting in June 2022, India introduced extra banking laws regarding any online recurring payments, such as subscriptions, and Apple ceased accepting any debit or credit cards in the country